Tea stalls buy 1-2 kg EVERY DAY. Convert 50 stalls, and you sell 3 tons a year. But they are tough customers.
The Chaiwala Mindset
They care about 3 things:
- Yield: How many cups does 1 kg make? (More cups = More profit).
- Color: Does it turn red quickly? (Saves gas).
- Credit: Will you give udhaari?
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The Pitch Strategy
- Don't Talk Flavor, Talk Strength: "Bhaiya, iska color dekho."
- The 250g Sample: Don't give a free cup. Give a 250g packet for ₹50. Ask him to use it for one shift.
- The "Jodi" Offer: Offer a Glass + Tea set deal for new customers.
Recommended Product
Sourcing tea for your business?
Get wholesale pricing on premium CTC, Assam, and Darjeeling teas. We dispatch free samples across India within 48 hours.
Request Free Samples →Pitch our Hotel Dust or Kadak Blend. It's designed for them.
